Privacy Policy

Account information: your email address, a password (stored only as a cryptographic hash — we cannot see it), and your date of birth (used to verify you are 18+ and to derive the age shown on your profile — your date of birth itself is never shown to anyone).

Profile information: your display name, gender, orientation, what you're looking for, bio, interests you select from our list, and your ZIP code. Your ZIP code is converted to an approximate area center point to power distance features; see Section 5 for exactly what other members can and cannot see.

Photos and captions: the photos you upload and any captions you add. Photos are shown to other members obscured (“blurred”) and become clearer only as you and another member interact.

Question answers: your answers to compatibility questions, which answers you'd accept from a match, how important each question is to you, any “dealbreaker” flags, and any free-text notes you attach. Some questions concern sensitive topics — see Section 2.

Messages and interactions: messages you send and receive, “interested” signals you send and receive, guesses in the interest-guessing game, blocks, and reports/flags you file (including a snapshot of the flagged content).

Usage information: days you were active, activity streaks, and when you last used the Service — used for features (like streaks), for service analytics (like daily active counts), and to decide whether to send you a notification email.

Technical information: IP address and basic request data, used for security, abuse prevention, and rate limiting. We use a session cookie to keep you signed in. We do not use third-party advertising cookies or trackers.

Referral information: your referral code, who referred you (if anyone), and referrals credited to you.

Because Sprig matches on personality and values, some compatibility questions relate to religion and spirituality, political views, and intimacy and sexual preferences, and your profile includes your sexual orientation. Answering any question is optional — you choose which questions to answer.

Information that can reveal sexual orientation, gender identity, or reproductive choices gets an extra layer of protection under our Consumer Health Data Privacy Policy: before your first question in the intimacy or family-planning categories, we ask for your affirmative consent on a separate screen, and you can withdraw that consent (and delete those answers) at any time in Settings. Skipping those categories entirely does not limit the rest of the Service.

• Matching: computing compatibility scores, pillar sub-scores, distance, Daily Picks, and discovery ranking.
• The reveal system: computing per-pair “clarity” — based solely on the number of questions you and a specific other member have both answered — to determine how clearly your photos appear to that member.
• Operating the Service: accounts, messaging, notifications, streaks, referrals, and support.
• Safety and integrity: reviewing flagged content, enforcing our Terms and Community Guidelines, preventing spam and abuse (including rate limiting), and protecting members.
• Communications: transactional emails (account, security, safety) and notification emails you can opt out of.
• Service analytics: aggregate metrics (signups, activity, engagement) to run and improve the Service.

We do not sell your personal information, and we do not use it for third-party advertising.

Your messages are visible only to you and the person you're talking to. We do not read them, except:

• (a) when a message is flagged by the member who received it, that message and a limited window of recent messages from the same conversation are preserved and reviewed by our safety team — the report screen says so at the moment of reporting;
• (b) when a member is reported as possibly under 18, recent messages between the reporter and the reported member (and only those two) are preserved and reviewed the same way;
• (c) if we reasonably believe a member may be under 18 or someone is at risk of serious harm, we may review that account's messages as needed to investigate and to meet any legal reporting or preservation duties — every such access is logged in our internal audit trail; and
• (d) where we believe in good faith that access is required by law.

We never read messages for advertising, engagement optimization, model training, or curiosity — only the safety and legal reasons above.

Members you appear to can see: your display name, age, city label (e.g. “Seattle, WA”), an approximate, bandeddistance (e.g. “~6 mi away” — floored at “< 2 mi” so very close distances are never precise), your bio, your interests (some shown, some hidden behind the guessing game), your photos at the blur level your mutual clarity has earned, photo captions once that photo is substantially revealed, your compatibility score with them, and — for questions you have both answered — your answer, acceptable answers, importance, and any note, side by side with theirs.

Private answers: you can mark any answer private. A private answer (and its note) still counts toward match scores, compatibility math, and photo clarity, and is included in anonymous community totals — but it is never shown to any member, it is not identified question-by-question (others see only a count of private shared answers), and in exchange you don't see other members' answers to that question either.

No member ever sees: your email address, your date of birth, your ZIP code, your exact location or coordinates, your password, your private messages with others, who you've blocked or reported, your answers marked private, or your answers to questions they haven't answered themselves (they must commit their own answer first).

• Service providers: vendors who process data on our behalf under contract — currently infrastructure hosting; private photo, file, and backup storage (this is where your photos and our encrypted database backups are kept); and email delivery (our own email system and the sending provider it uses). They may use your information only to provide services to us, and we may change providers within these categories without changing how your data is used.
• Legal and safety: when we believe in good faith that disclosure is required by law (e.g. subpoena) or necessary to protect the rights, property, or safety of our members, the public, or Sprig — including reporting child sexual abuse material to NCMEC/authorities as required.
• Business transfers: in a merger, acquisition, or sale of assets, your information may transfer to the successor, which must honor this policy or notify you of changes.

We never sell personal information and never share it with third parties for their own marketing.

We keep your information while your account is active. You can delete your account at any time in the Safety Center; deletion removes your profile, photos, answers, interests, messages, and matches from the Service.

We retain a limited set of records after deletion:

• Safety records — snapshots of content that was flagged, and moderation/enforcement records (warnings, suspensions, bans) — kept so that reports remain reviewable and banned users can't simply return;
• Email delivery logs held by our email provider (recipient, subject, delivery status);
• Backups, kept encrypted with our storage provider and on our own server, which age out on a rolling basis within six months at most; and
• records we must keep to comply with law or resolve disputes.

You can edit your profile, photos, answers, and preferences in the app; delete your account in the Safety Center; and opt out of notification emails via the unsubscribe link in any such email (account, security, and safety emails are always sent). You may also request a copy of your data, correction, or deletion by emailing [email protected]; we will verify the request comes from the account owner and respond within the time required by applicable law. Email and the in-app tools are the ways to submit requests — we cannot process requests sent by postal mail.

State privacy rights (including California): depending on where you live, you may have rights to know/access, correct, delete, and port your personal information, and the right not to be discriminated against for exercising them. We do not sell or “share” personal information as those terms are defined in the California Consumer Privacy Act, and we do not use or disclose sensitive personal information for purposes other than providing the Service. Submit requests via the email above; you may use an authorized agent where the law allows. [ATTORNEY: confirm state-specific disclosures — CA, WA, TX, IL, NY — against launch markets.]

Washington (My Health My Data Act): data that can reveal your sexual orientation, gender identity, or reproductive choices is “consumer health data” under Washington law. Our Consumer Health Data Privacy Policy covers what we collect, the consent we ask for, your rights to access, withdraw, and delete that data, and how to appeal a decision. We apply it to all members, not just Washington residents.

We use technical and organizational safeguards appropriate to a service of this kind: passwords stored only as strong one-way hashes, session cookies inaccessible to scripts, origin verification on state-changing requests, rate limiting on sensitive endpoints, and role-restricted access to moderation tools. No system is perfectly secure — please use a unique password and contact us immediately at [email protected] if you suspect unauthorized access.

The Service is for adults 18 and older. We verify age by date of birth at signup and do not knowingly collect information from anyone under 18. If we learn a member is under 18, we terminate the account and delete its information. If you believe a member is under 18, report the profile or email us.

Sprig is operated from the United States and currently intended for members in the United States. If you use the Service from elsewhere, your information will be processed in the U.S. [ATTORNEY: add GDPR/UK/EEA provisions before any non-U.S. availability.]

We may update this policy as the Service evolves. If a change is material — for example, a new category of data or a new kind of sharing — we will notify you (by email or in-app notice) before it takes effect. The “Last updated” date above always reflects the current version.

Sprig Dating LLC
c/o Washington Commercial Registered Agent LLC
100 N Howard St STE R
Spokane, WA 99201
[email protected]

For privacy requests, email us — postal mail to this address is not monitored for requests.